Inner City Bike by J.Ruiter



The Inner City Bike is how I’m starting a conversation about new products and how they change the world. The bicycle is iconic. Throughout its history, its design has evolved. Big wheels, small wheels, even the number of wheels. It’s been made of wood, metal, and plastic. Is there room for another take on the bike? Can we re-define classic objects? I think so.It is about simplicity in design. The Inner City Bike is the ultimate stripped away piece. So stripped even the chain is gone. Its a statement on bare essential transportation and new ways of thinking about materials, scale, manufacturing processes and function.
For me, the art of design happens when you change the way things are perceived, when a new word is coined to express what you’ve done. It challenges conventionality and creates new stories, interactions and
rarity we strive for.








0 comments:

Post a Comment